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Digital Communication
My background in corporate communication ranges from comprehensive press management and digital strategy for major accounts and institutions to driving independent projects and cultural initiatives.
My core experience in this field was solidified at PCatS Comunicació, where I led press relations and digital communication for 11 simultaneous clients in the wine and gastronomy sector. There, I managed media relations, social media, and high-capacity events with maximum efficiency and creativity.
Complementing this agency experience is my work with more personal, dynamic projects, where I built digital identities and outreach strategies from scratch for the musical band Ardèria, DJ Jansen, the Transpoesía collective, and the interactive platform WorldsWire.
In every project, I bring a critical, proactive, and versatile perspective, adapting to each brand's DNA to help them connect with their audience and tell their story in their own unique style.
Social Media
Adapting messaging and visual narratives to diverse tones, formats, and demands. This journey spans from creative content strategies for cultural and international projects (DJ Jansen, Ardèria, WorldsWire, Moishe House Barcelona) to the agile, precise, and high-volume management required by corporate brands like DO Catalunya and DO Terra Alta.
Below is a sample of the posts created for the profiles of these clients.
Jansen
@gabrielinisrael
@worlds.wire
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@arderiagrup
Moishe House Barcelona
@doterraalta
@dotarragona
@aribau1964
Content Marketing
@closca.cat
Continuing my specialization in the food industry and highlighting my versatility during my time at PCatS Comunicació, I was responsible for copywriting creative blog posts for the nut brand Closca, as well as managing their promotion across Instagram.
Press & Public Relations
In-FCTA Festival
One of my key responsibilities at PCatS Comunicació was leading end-to-end press management for the In-FCTA Film Festival. I served as the primary bridge between festival organizers and media outlets, handling press release distribution, addressing media inquiries, and managing press accreditations.
I coordinated the interview schedule for local and national media outlets with prominent figures, including actor and festival director Ivan Massagué, alongside actors and festival judges Carlos Cuevas, Laia Manzanares, Nausicaa Bonnín, and Melani Olivares.
Below is a sample of the festival's broadcast press clipping.
DO Catalunya
Below is a selection of documents I produced for the DO Catalunya wine designation of origin during my tenure at PCatS Comunicació: a press release in Spanish announcing an upcoming event, a press clipping report showing the results of the communication campaign conducted for and during the event, a press release announcing events for the Spring 2023 season, and a press release announcing updates regarding DO Catalunya's collaboration with Grup Focus.
Services & Tools
Video Editing & Graphic Design
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Canva (Advanced): Rapid creation of visual assets, templates, and agile social media content.
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Adobe Premiere Pro (Advanced): Video editing and post-production for journalistic pieces, documentaries, and social content.
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Adobe Photoshop & Photopea (Upper-Intermediate): Photo retouching, image processing, and graphic asset design.
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Adobe Illustrator & Affinity Publisher (Intermediate): Document layout, editorial design, and vector graphics.
CMS & Web Management
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WordPress & Blogspot (Advanced): Content publishing, blog management, on-page SEO, and post administration.
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Wix (Advanced): Web design, visual layout, portfolio management, and site optimization.
Email Marketing & CRM
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HubSpot (Intermediate): Newsletter design/layout, contact database management, and campaign tracking.
Digital Strategy, SEO & Analytics
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SEMrush (Intermediate): Keyword research and competitor analysis.
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Google Search Console (Intermediate): Performance monitoring, indexing, and basic technical SEO.
Artificial Intelligence & Productivity
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ChatGPT & Claude (Advanced): Workflow optimization, script ideation, copywriting, and research/analytical assistance.